Search Engine Traffic

Pay Per Click or so-called PPC search engine marketing is a must-have tool for any webmaster who owns money-making websites. Here are some tips for you to pick up search traffic on the cheap if you are thinking about ppc marketing.

Start Early and Be Consistent

Even if you have a relatively new site and you have not started search engine optimize your site, it is never to start your PPC search campaign. The simple reason is that when Google looks at your site and decides whether to include your web pages to its search index, it factors in whether your site is getting visitors. Just like a linkback link, a real visitor is also a vote for your site.

Of course, when you don’t have money rolling in, you should be mindful of your budget. Be sure to set an AdWords campaign daily spending limit. But keep your campaign running for at least two weeks. Hopefully by then your SEO campaign would have started sending your organic traffic.

Send Traffic To Deep Content Pages

When sending PPC traffic to your site, do not just everyone to your main page. You should alternate your pay per click campaign landing page, and send real visitors to pages deep inside your site. These pages should serve as your content hub pages and should be indexed by Google first to pull in other deeper content pages. An added benefit of this approach is that using rich content page as your AdWords landing page will help you improve your keyword quality score and dramatically lower your ppc cost.

Don’t Put AdSense Ads On Your Site Yet
The biggest mistake for a new site is to put on AdSense Ads immediately. That will drive away your visitors not attain them! Instead, you should put on email signup form and feedburner feed signup form in prominent places, and start communicating with your readers / audience.

PPC Search Engine Traffic Tools

If you have done your keyword research right, you already used all the tools you need to drive smart PPC search engine traffic. All I had to use is freely provided by Google. You need learn as much as possible about these free Google tools.

Google Keyword Tool: you can study your keywords, get estimated traffic and bid price from this tool.

Google Analytics: The most important part of Google Analytics is to learn how to use its conversion tracking capability. There are a lot of content on the internet that shows you how to track conversion with Google Analytics.

Share This