High search engine ranking tip: running a PPC (per per click) campaign to drive traffic to your website can help increase your ranking in search engines.
If you build niche websites to promote affiliate products or make AdSense income, organic search engine traffic should be an important part of your traffic source. But when you have a relatively new web site, you are very unlikely to get much search traffic to your site at all in the beginning.
So how do you speed up the process of getting more organic traffic?
One technique we tried to boost our search engine ranking is to use PPC campaign to drive traffic to targeted content pages on your niche web sites. Here is what we did. We started with searching for some low-cost keywords that are related our website. We then setup some campaigns at Yahoo Sponsored Search,. Because of the careful selection of keywords, we were able to pay under 10 cents for each click on Yahoo’s search network. Make sure you one of your ads points to your website’s home page, one or more ads points to an internal page on your site. More over, you need to have a link from your main page to all internal pages that you are driving traffic to.
A few days later, when Google updated its PageRank, our home page get a PR2, not too bad for a new site in less than one month. What’s more exciting is that we started to see organic traffic from Yahoo flow in after a few days. Once we have almost equal number of organic and paid Yahoo traffic. We stopped Yahoo PPC ads. But the organic traffic from Yahoo just kept growing, which is terrific.
Our educated guess for reasons behind this interesting search engine rank boosting is that search engines (especially Google) will rank your pages higher if the pages are getting real human visitors. With Google Analytics running on my site, Google knows way more about the traffic to my site than I can imagine.
This trick may not work for all websites or all search engines. However, if you can afford to spend a few bucks a day on PPC traffic, this is a worthy SEO strategy to try. Post your experience below if you had similar situation.
1 response so far ↓
1 Web Design Wexford // Sep 5, 2007 at 12:53 pm
Search engine positioning, optimization, and increased website traffic are critical elements of a successful Internet business solution. High visibility of your website can make the difference between driving a high volume of sales leads and targeted traffic to your company’s website or being lost in “cyber space.”
With the burgeoning popularity of the internet, new developmental tools are created daily. With these tools come new challenges, marketing, design, cross-browser transitions, etc. All of these can be a daunting task for those web gurus who aren’t well-versed in the W3 Standards.
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