Search Engine Traffic

I have been thinking lately how viral marketing can be applied to blogging and making money online in general. I also have been watching how Jonathan Leger masterfully used viral marketing in building his “$7 Dollar Secrets empire”. Here is some of my observations.

Viral marketing, by most experts’ definition is a form of marketing where people are enticed to pass the marketing message around to friends, families and colleagues.

For viral marketing to be successful, you want to achieve a high pass-along rate. A high pass-along rate in turn is dictated by the incentives/motivations the message implies on the messenger and the easy of pass-along the message. In the case of $7 Dollar Secrets, the incentives for people to pass along the script is that Jon has given the source-code of the script away and anyone who uses the script could potentially be using it to build its own viral marketing effort to make money (although the money-making part is probably not easy for new internet marketers). Secondly, by setting a low price of $7, it dramatically reduces the psychological barrier for buyers to try it. Lastly, the script and ebook can be so easily passed along and setup by anyone which allowed an entire eco-system to be built around the $7 Dollar Secrets concept. On my last check, there are a total of 342 $7 eBooks listed for sale on 7dollaroffers.com.

There is also Digg style review site for all $7 eBooks at 7dollargurus.com. The most successful viral marketing is through a network of affiliates.

By the way, Darren Rowes’s article on “34 Reasons Why Readers Unsubscribe from Your Blog” listed infrequent posting as the number 2 reason why people unsubscribe blogs. I better increase the frequency at this blog.

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