Search Engine Traffic

I have been thinking lately how viral marketing can be applied to blogging and making money online in general. I also have been watching how Jonathan Leger masterfully used viral marketing in building his “$7 Dollar Secrets empire”. Here is some of my observations.

Viral marketing, by most experts’ definition is a form of marketing where people are enticed to pass the marketing message around to friends, families and colleagues.

For viral marketing to be successful, you want to achieve a high pass-along rate. A high pass-along rate in turn is dictated by the incentives/motivations the message implies on the messenger and the easy of pass-along the message. In the case of $7 Dollar Secrets, the incentives for people to pass along the script is that Jon has given the source-code of the script away and anyone who uses the script could potentially be using it to build its own viral marketing effort to make money (although the money-making part is probably not easy for new internet marketers). Secondly, by setting a low price of $7, it dramatically reduces the psychological barrier for buyers to try it. Lastly, the script and ebook can be so easily passed along and setup by anyone which allowed an entire eco-system to be built around the $7 Dollar Secrets concept. On my last check, there are a total of 342 $7 eBooks listed for sale on 7dollaroffers.com.

There is also Digg style review site for all $7 eBooks at 7dollargurus.com. The most successful viral marketing is through a network of affiliates. And if you do decide to play affiliate games, you need to be aware that some markets are not for all users in every geography. For example, you don’t want to spend any of your money to target United States internet users for internet casino sites because gambling site is illegal in US.

By the way, Darren Rowes’s article on “34 Reasons Why Readers Unsubscribe from Your Blog” listed infrequent posting as the number 2 reason why people unsubscribe blogs. I better increase the frequency at this blog.

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